There are three things that you are not doing on social media that is affecting the way you’re getting any return on that investment.

That investment might be dollars out of pocket for boosted social media ads or actual wasted time out of your busy week. It doesn’t matter if it’s you doing the work, a bar manager, a social media expert, or your promoters putting in the effort, it’s sweat equity and actual dollars out of your pocket.

Here are three things that you’re not doing that is affecting the way that you can fill your event or why you’re not filling your event.

1. Giving the power of filling your event to somebody that is not an expert. That could be a bar manager. It could be a promoter. That might even be you! Somebody who’s not an expert in the way algorithms work on social media and using outdated or very basic techniques to develop a social media plan.

Giving the power away to somebody that does not know how to fill your venue is extremely scary for you to do.

You have no control over what’s going on.

You cannot predictably fill any event.

Ultimately this is going to hurt your bottom line and your ego. It is essential to make that sure whoever is in charge of your social media and your marketing is well trained in social media algorithms. Don’t only look at ‘pretty content’. This is a huge mistake that most venues make.

Let’s talk about it:

2. No call to action in your posts. Most venues are great at posting their flyers, albums of the weekend that just passed, cocktails, and menu items. However completely forget a strong call to action. You need to control the customer journey. Collect their information when you can. Get the name, email, phone number. Give yourself a chance to follow up and book the reservation.

Adding your email or phone number in the post is not clickable. The customer needs to remember your number, close the app down, and then open their phone app to dial. Not going to happen. This journey is too clunky and won’t work.

This is another major reason why your time, effort and money is going out the window and social media is not returning your investment.

3. Finally, one of the biggest reasons why you’re not seeing ROI. One of the biggest reasons why you aren’t able to predictably sell out your event is – advertising. Most venues have no issues spending money on Facebook and Instagram, however not able to properly track and predict what’s going on. Not being able to understand and dissect the data to make a proper decision. This won’t allow you to scale your spend and fill the venue. I’ve had this conversation so many times, ‘Well, I’ve spent money on Facebook and had nothing in return. I will carefully put $5 at a time in my boosts. Who knows what it’s doing’.

This experience will cause you to be scared of putting your money on the line to grow your business.

You’ll trip over pennies to make dollars.

The trouble is that you will never be able to scale. To predictably create a system to sell out your events. To outspend all of your competition without worry.

Create the winning system today,

When you have the power to spend a penny and return a dollar,  to spend ten dollars and return a hundred, and like me who can spend a hundred dollars and returned thousands – you have a unique power to fill your event every single weekend using social media.

That is a lot of power.

That predictability will differentiate you from being the venue that is full at the snap of your fingers or being the venue on the block that struggles.

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